Nearly one-third of college students now have their own mobile
phones and over half are expected to have cellular phones
within the next two years.
Most students use those phones today only to call home or
talk to friends. But if Sunil Deshmukh has his way, the
hand-held phone or pager will soon be more important to
students than their backpack or textbooks.
Mr. Deshmukh, CEO and founder of Student Online.com,
pitched his high-tech vision Wednesday in Chattanooga to
administrators of nearly a dozen historically black colleges
eager to close "the digital divide" between black
and white Americans over Internet usage.
The New York internet startup will provide a new type of
window to the world for college students. On their mobile
phones, students will be able to receive and send messages
about their college classes, campus events and local concerts,
among other events. The same device will also allow them to
buy goods and services from among several vendors without even
leaving their dorms.
Student Online has spent over $500,000 developing software
applications that will facilitate intra-campus communication.
"The potential is enormous," Mr. Deshmukh said.
"College students tend to have mobile phones; they are
the most Internet savvy of any group; they need information
about their campus community, and they are apt to buy
particular books, CDs or travel services over the Web. This
could be the portal in higher education."
The technology should eventually allow students to register
for classes online, receive assignments and homework on their
mobile phone and organize their day around calendars
constantly updated on palm-held devices.
Student Online.com is not alone in trying to develop
Internet connections among college students. A new service
provider called eCollege.com enables schools to offer online
teaching and assistance. Campus Pipeline Inc. is working to
develop common Web platforms to create a virtual community
among students, faculty, staff and alumni.
But Student Online is the first to offer such connections
in a wireless mode and without the banner advertisements that
help pay for other services. Student Online makes its money --
some of which it will share with its university partners --
from e-commerce sales offered to students online through a
school-branded "collective buying group." Student
Online also offers to share revenues generated by the sale of
wireless hardware and monthly service fees on school-branded
mobile phones and pagers.
To help promote the new venture, Student Online has pledged
to provide its intranet portal connections to 25 colleges and
universities across the South at no cost. The company is also
planning to provide grants from $150,000 to $500,000 later
this year to each of 10 colleges to allow the campuses to have
an on-site portal through Student Online.com.
The company is trying to build a nationwide network to sell
goods and services to the nation's 16 million college students
online. The colleges are eager to gain the online, wireless
services to deliver and receive individualized messages from
every student and to upgrade computer services without having
to spend more money.
"We look at this as a way to integrate our students
with cutting edge technology and to even make money for our
college in the process," said Dr. Vernon Cviock of the
University of the District of Columbia -- one of those who
attended Wednesday's seminar on Student Online.
Dr. Sylvester Oliver of Rust College said Student Online
will help upgrade computer services without additional
expenditures by cash-strapped schools.
"We're eager to close the digital divide for us as
small colleges trying to buy the best technology," he
said.
Wednesday's conference in Chattanooga was organized by Dr.
Jean Howard-Hill, a Chattanooga native and chief consultant
for Innovative Learning Educational, Research, Training and
Technology Consultants in Chattanooga.